Welcome to Hell*Mart
On Earth Sam came up with the "10 Rules for Success", and he still abides by those rules, but
some modifications have been made. Here are the original rules:
Rule #2
Share your profits with all your associates, and treat them as partners. In turn, they will treat
you as a partner, and together you will all perform beyond your wildest expectations.
Rule #3
Motivate your partners. Money and ownership aren�t enough. Set high goals, encourage
competition and then keep score. Make bets with outrageous payoffs.
Rule #4
Communicate everything you possibly can to your partners. The more they know, the more they�ll
understand. The more they understand, the more they�ll care. Once they care, there�s no stopping
them. Information is power, and the gain you get from empowering your associates more than
offsets the risk of informing your competitors.
Rule #5
Appreciate everything your associates do for the business. Nothing else can quite substitute for a
few well-chosen, well-timed, sincere words of praise. They�re absolutely free and worth a
fortune.
Rule #6
Celebrate your success and find humour in your failures. Don�t take yourself so seriously. Loosen
up and everyone around you will loosen up. Have fun and always show enthusiasm. When all else
fails put on a costume and sing a silly song.
Rule #7
Listen to everyone in your company, and figure out ways to get them talking. The folks on the
front line - the ones who actually talk to customers - are the only ones who really know what�s
going on out there. You�d better find out what they know.
Rule #8
Exceed your customer�s expectations. If you do they�ll come back over and over. Give them
what they want - and a little more. Let them know you appreciate them. Make good on all your
mistakes, and don't make excuses - apologize. Stand behind everything you do. �Satisfaction
guaranteed� will make all the difference.
Rule #9
Control your expenses better than your competition. This is where you can always find the
competitive advantage. You can make a lot of mistakes and still recover if you run an efficient
operation. Or you can be brilliant and still go out of business if you�re too inefficient.
Rule #10
Swim upstream. Go the other way. Ignore the conventional wisdom. If everybody is doing it one
way, there�s a good chance you can find your niche by going exactly in the opposite direction.
Click here to see the new rules!